Introduction to Graphic Design
All about basics of graphic design and careers under it.
Introduction
What comes to your mind when you hear the word graphic design? Posters? Paintings? Art? No one thing can fully define what graphic design is. In this article we will discuss the basics of graphic designing and later learn in-depth what is the role of a graphic designer. So, let's dive into the topic now.
What is Graphic Design?
Graphic designing is a vast field, where basically we create visual content to communicate using typography and pictures, creating interactive designs. It's more of a commercial art, therefore it's focus is on a large audience.
What is a good design?
A design that delivers the true meaning and thoughts of a product, maintaining all it's attractiveness and quality is a good design.
Let me explain by an example, the design by the Spotify ad, because it has vibrant colors and by the way it is put up, it seems like a mature design.
What is a bad design?
Sometimes, a design delivering graphics, layouts, taglines or images, may fail in anyone of them resulting in misinterpretation of the entire design, that's a bad design.
A good explanation of this is, Nivea's ad of 2017. It had a caption, "White is purity", which was a racist comment, this had led to a lot of criticism by the people and the media.
4 Main Graphic Designing Careers
To pursue a career as a graphic designer, we need to have proper knowledge of fundamentals of designing elements and it's techniques. Having a grip on various designing softwares is an advantage. Also, they need to be creative and must hold deep thinking in order to deliver a quality product.
Logo Designer
Graphic designers that are specialized in creating brand identity and designing visual identities for organizations, products or services. The design should be designed soo uniquely, that it can represent the brand anywhere.
Package Designing
Designers having passion to work under this title have to have a grip on working with 3D shapes. Their main aim is to catch the eye of the customer. The design should take care of the product from inside and outside box, keeping in mind the looks and materials used.
Web/ Mobile Design
The designers role is to design layouts for websites and applications. They need to ensure the smooth working if the design maintaining a good user experience. They also need to plan the navigation and structure of the design.
Print Design
These are involved in printing jobs, where they need to be very selective in terms of images, font and colors. This is done in order to maintain the aesthetics and attractiveness of the design. Experience in printing and production is an added advantage to their career.
Few applications and softwares used by graphic designers
Unpaid:
Figma
Canva
Blender3D
Adobe Spark
Scribus
GIMP
Paid:
Adobe Photoshop
Inkscape
Adobe InDesign
Sketch
Adobe Illustrator
Affinity Designer
Wrapping Up
Hope this gave you an insight on graphic designing and careers related to it. I will be continuing the series by giving a glimpse about the use and working of some graphic designing softwares and application.
Feel free to put up any queries if you have/had. I will try my best to answer them.
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